“It is rare in marketing that we can trace a clear and direct line from point A to point B. Traditionally we build website, give out biz cards, do talks, invest in online ads. These are all great and very important, but it is planting seeds that we hope & pray will bring us patients somewhere down the road.
Dr. Elie Cole has created a brilliant educational platform that informs western medical professionals of our validity and professionalism so that they feel both confident and happy to send us patients directly. I believe that this is the quickest and most direct way to fill your practice with committed patients. By Implementing Dr. Cole’s strategies and learning how to communicate to medical professionals you will be building bridges that will help flood your practice with patients.”
-Dr. Brad Whisnant,Doctor of Acupuncture & Oriental Medicine, Brad Whisnant Seminars
“One of the biggest challenges for practitioners of Chinese medicine and acupuncture is that most of us will either run private clinics or find the most lucrative long-term employment in private practice. While acupuncture schools offer a course in practice management, there is little of actual use in building a patient base beyond creating business cards or brochures.
Those of us in practice for a long time know that western medical professionals can be essential referral sources. In this program Dr Cole has created scaffolding for communicating with other medical professionals so as to create relationships that actually bring in referrals. She offers a clear “how-to” program to introduce acupuncture to our western colleagues, including helping practitioners explain what acupuncture is and how it works in a rational and well-referenced manner that takes mystery and mysticism out of the picture. I built my own practice on developing good relationships, but it took me a long time because I didn’t have a clear strategy. Dr. Cole’s program is the type I wish I had myself when I was first in practice.”
-DR. HENRY MCCANN, DOCTOR OF ACUPUNCTURE & ORIENTAL MEDICINE, INSTITUTE FOR CLASSICAL ASIAN MEDICINE
“Dr. Elie has created a valuable resource for the Acupuncture community. It can be intimidating to try and explain our medicine to Western medical professionals. Thanks to Dr. Elie, we now have a research-backed presentation, handouts and instructions on how to set up lunch and learns at doctors’ offices. You no longer have to worry about what to say, or how to back it up. From explaining how acupuncture works, to citations for studies that back up our claims, it’s all here! Building relationships with doctors is how I built my practice, and with these tools, you can do the same. I wish I had these resources back when I started!”
